Skip to main content
ChalkPis
ChalkPis School
School pricingClasses pricingContactBlogDocumentation

Cookie Policy

Last updated: 15 October 2026

This page explains what cookies and similar technologies chalkpis.com uses, what each one does, and how you can control them. For how we handle personal data more broadly, see our Privacy Policy.

1. What are cookies

Cookies are small text files a website stores on your device to remember information between visits. We also count browser local storage in this policy, since we use it the same way one of our own cookies would be used — to remember a simple preference on your device.

2. Cookies on this website

chalkpis.com uses a small, fixed set of cookies and browser storage entries. The Google Analytics and Meta cookies below are set only after you accept them in the cookie banner shown on your first visit. Before that, Google Analytics runs in Google's Consent Mode, which sets no cookies (see section 3).

NameProviderPurposeDuration
chalkpis-cookie-consentChalkPis (chalkpis.com)Remembers your cookie choice so the banner doesn't reappear on every visit. Stored in browser local storage, not as an HTTP cookie.Until you clear your browser's local storage for this site
_gaGoogle AnalyticsDistinguishes unique visitors for traffic and usage measurement.2 years
_ga_4N198MVPHGGoogle AnalyticsPersists session state for this specific GA4 property.2 years
_gidGoogle AnalyticsDistinguishes visitors within a 24-hour window.24 hours
_fbpMeta (Facebook and Instagram)Measures visits from our ads on Facebook and Instagram, and which of them lead to an app download or a call-back request. Set only after you accept.3 months
chalkpis-attributionChalkPis (chalkpis.com)Remembers which ad or campaign link brought you here during this visit, so a call-back request you send is credited to it. Stored in browser session storage, not as a cookie.Until you close the tab

We use the Meta cookie only to measure our own ads, and only after you accept. We do not sell cookie data or share it beyond Google and Meta acting as our measurement providers for this website.

3. Analytics and ad measurement tags

Google Analytics 4loads on every visit in Google's Consent Mode. Until you accept, it sets no cookies and sends Google only cookieless measurements, such as that a page was viewed or a button was tapped, without an identifier that recognises you on a later visit. When you accept, it sets the Google Analytics cookies listed above.

The Meta Pixel (Facebook and Instagram) and a Google Tag Manager container load only after you accept. The Meta Pixel tells us which of our ads bring visits, app downloads and call-back requests.

Google Tag Manager is a container that can be used to add further tags (for example, additional measurement or marketing pixels) without a code change on our side. As of this policy's last update, it is only used to load the Google Analytics 4 tag above; if that changes, we will update this table to reflect any additional cookies it sets.

4. The ChalkPis product

This policy covers the chalkpis.com marketing website only. The ChalkPis school ERP product (app.chalkpis.com) is a separate application with its own session and storage mechanism; it does not use cookies for advertising. For specifics about how the product keeps you signed in, contact us at hello@chalkpis.com.

5. Managing your choice

You can accept or decline analytics and ad measurement from the banner shown on your first visit. To change your choice later, clear this site's data in your browser settings — the banner will reappear on your next visit.

You can also block or delete cookies directly through your browser's settings. Doing so may affect how some sites work, though it will not affect chalkpis.com beyond disabling analytics and ad measurement.

6. Changes to this policy

We may update this policy as the cookies and tags we use change. Material changes will be reflected in the "Last updated" date at the top of this page.

7. Contact us

Questions about this Cookie Policy can be sent to hello@chalkpis.com.